Ipanema, a popular footwear brand from Brazil, has teamed up with the well-known Latina pop culture figure, Shakira. In an announcement, it was revealed that Shakira will be the face of Ipanema for the Spring Summer 2024 season. As part of this collaboration, Shakira will feature in an exclusive worldwide promotion for the brand’s Sempre Nova range, which includes a selection of trendy and timeless Ipanema designs.
Shakira expressed her joy in collaborating with Ipanema for a campaign that focuses on empowering women and celebrating their personal journeys.
Shakira is not only a renowned artist known for her unique voice, timeless hits, and iconic dance moves but also a successful entrepreneur and philanthropist. She represents Ipanema’s core values of female empowerment, celebrating everyday determination, and inspiring self-discovery. The Ipanema Sempre Nova collection offers five styles in adult, children, and baby sizes, including flip-flop sandals, flat sandals, slides, flats, and platform sandals. Each design combines fashion and trend to embrace the spirit of the modern woman. Shakira expressed her enthusiasm about the collaboration, emphasizing the importance of valuing every step towards oneself and one’s dreams for women.
According to Kate Minner, who is the Chief Marketing Officer at Grendene Global Brands, the company is excited to have Shakira as the Global Ambassador for Ipanema Sempre Nova. This collection reflects the diversity of people, just like Shakira’s music and humanitarian work. Her positive energy embodies the strength that both Shakira and Ipanema represent.
Ipanema is a well-known and highly-regarded brand of footwear hailing from Brazil, famous for its original and inventive designs, as well as its dedication to empowering women. The company places great importance on both fashion and comfort, ensuring that their collections reflect the ethos of the contemporary woman who values both form and function. To view and purchase Ipanema products, visit Shopipanema.com.
Grendene, the top sandal exporter in Brazil and Ipanema’s parent company, has teamed up with 3G Radar, an independent investment firm, to establish Grendene Global Brands (GGB) in 2021. The main objective of this joint venture is to boost brand expansion worldwide, and their headquarters is based in Miami.
Shakira is an internationally renowned performer, well-known for her exceptional musical abilities and significant impact on popular culture. Apart from her music, she’s also a thriving businesswoman and compassionate philanthropist, recognized for her advocacy efforts and positive influence on diverse populations.